// NATIONAL PROPERTY RESTORATION FIRM

// THE CHALLENGE

A national property restoration firm serving Toronto and Ottawa needed to dominate local search results for emergency restoration services. In an industry where urgency drives search behaviour — water damage, mold remediation, and fire restoration — ranking in the top positions directly translates to emergency service calls. The company required a local SEO strategy that could capture high-intent, location-specific searches across multiple Canadian cities.

// STRATEGY_DEPLOYED

• Local SEO optimization for Toronto and Ottawa service areas — Google Business Profile, citations, and local signals
• Service page optimization for water damage, mold remediation, and fire restoration search terms
• Location-specific landing pages targeting neighbourhood and city-level searches
• Technical SEO improvements for page speed and mobile experience (critical for emergency searches)
• Review and reputation management strategy to boost local trust signals

// EXECUTION

We restructured the site architecture around service + location combinations, creating optimized pages for each restoration service in each target market. Google Business Profiles were fully optimized with service categories, photos, and consistent NAP data. A citation-building campaign ensured directory consistency across Canadian business listings. Service pages were rewritten with emergency-intent keywords and conversion-focused layouts. Technical improvements prioritized mobile page speed — essential for users searching during active emergencies.

// KEY_RESULTS

• +139% organic traffic growth — from 3,340 to 7,969 monthly visitors
• +151% increase in total ranking keywords across restoration service verticals
• Top 3 positions grew from 142 to 231 — capturing high-conversion SERP real estate
• Strengthened local presence across Toronto and Ottawa emergency restoration searches